MBA Handwritten Notes of Marketing Management For Your University Exams

These are the best easy-to-learn Handwritten Study Notes 📑 of Marketing Management for college/ university exams

🔒 Get instant Download link; Lifetime Access
⏲️ Save time and avoid your backlogs and late nights notes creation. Learn MBBS notes easily with these readymade handwritten notes, created by Masters and Experts
😌 No, need to any more work, we have done all the work for you!!
⏳OFFER available only for a limited period..

1. Introduction to Marketing

• Definition and Scope of Marketing
  • Evolution of marketing concepts: Production, product, selling, marketing, and societal marketing concepts
  • Marketing mix: 4Ps (Product, Price, Place, Promotion) and 7Ps (People, Process, Physical evidence)
  • Role of marketing in business and society
• Marketing Environment
  • Micro and macro environment factors
  • Analysis of competitors, suppliers, customers, and intermediaries
  • Impact of political, economic, social, and technological factors (PEST analysis)
• Marketing Strategy
  • Strategic marketing planning process
  • SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
  • Market segmentation, targeting, and positioning (STP)

2. Consumer Behavior

• Understanding Consumer Needs
  • Consumer decision-making process
  • Factors influencing consumer behavior: Psychological, social, cultural, personal
  • Types of buying decisions: Routine, limited, extensive
• Market Segmentation
  • Bases of segmentation: Demographic, geographic, psychographic, behavioral
  • Market targeting strategies: Undifferentiated, differentiated, concentrated, micromarketing
  • Positioning strategies: Differentiation, cost leadership
• Consumer Psychology
  • Perception, motivation, learning, and attitude formation
  • Consumer behavior models

3. Product Management

• Product Life Cycle (PLC)
  • Stages of PLC: Introduction, growth, maturity, decline
  • Strategies for each stage of the product life cycle
• Product Development and Innovation
  • New product development process
  • Idea generation, screening, concept testing, product design, commercialization
  • Product innovation and differentiation
• Branding and Packaging
  • Brand equity and brand positioning
  • Types of brands: Corporate, product, private-label brands
  • Packaging strategies and their role in marketing

4. Pricing Strategies

• Pricing Objectives
  • Profit maximization, market penetration, market skimming, survival, and prestige pricing
  • Price elasticity of demand
• Pricing Methods
  • Cost-based pricing, value-based pricing, competition-based pricing
  • Psychological pricing strategies (e.g., odd pricing, prestige pricing)
• Discounts and Allowances
  • Types of discounts: Seasonal, cash, trade, quantity discounts
  • Promotional pricing and its impact on sales

5. Distribution and Channel Management

• Distribution Channels
  • Types of distribution channels: Direct, indirect, hybrid channels
  • Role of intermediaries: Wholesalers, retailers, agents, brokers
• Channel Design and Selection
  • Factors influencing channel design: Market, product, company, intermediary
  • Channel conflict and management
• Logistics and Supply Chain Management
  • Role of logistics in distribution
  • Inventory management, warehousing, and transportation
  • E-commerce and online distribution channels

6. Promotion and Communication

• Integrated Marketing Communication (IMC)
  • Role of IMC in marketing strategy
  • Tools of IMC: Advertising, sales promotion, public relations, direct marketing, personal selling
• Advertising
  • Types of advertising: Print, television, radio, online, social media
  • Advertising strategy: Message development, media selection, budgeting
• Sales Promotion
  • Types of sales promotions: Consumer, trade, and business promotions
  • Techniques for increasing short-term sales and brand awareness
• Public Relations (PR)
  • Role of PR in managing the brand image
  • PR tools: Press releases, media relations, sponsorships, events
• Direct Marketing
  • Direct mail, telemarketing, email marketing
  • Digital marketing and social media strategies

7. Digital Marketing

• Introduction to Digital Marketing
  • Online marketing channels: Search engine optimization (SEO), social media marketing (SMM), email marketing, content marketing
  • Mobile marketing and its growing significance
• E-commerce and Online Retailing
  • Business models: B2B, B2C, C2C, C2B
  • E-commerce strategies and online customer engagement
• Social Media Marketing
  • Platforms: Facebook, Instagram, Twitter, LinkedIn, YouTube
  • Social media advertising, influencer marketing, content creation
• Search Engine Marketing (SEM)
  • Google Ads, Bing Ads, paid search campaigns
  • Organic vs. paid search

8. Marketing Research

• Market Research Process
  • Steps in market research: Problem definition, research design, data collection, data analysis, reporting
  • Types of research: Exploratory, descriptive, causal
• Data Collection Methods
  • Primary data: Surveys, interviews, focus groups, observation
  • Secondary data: Reports, government publications, industry journals
• Data Analysis and Interpretation
  • Quantitative analysis: Statistical tools and software
  • Qualitative analysis: Thematic coding, sentiment analysis

9. International Marketing

• Global Marketing Environment
  • Economic, cultural, political, and legal factors affecting international marketing
  • International trade agreements and regulations
• Global Market Entry Strategies
  • Exporting, licensing, franchising, joint ventures, direct investment
• International Marketing Mix
  • Adapting the 4Ps for international markets
  • Product standardization vs. adaptation
  • Pricing strategies in global markets

10. Marketing Analytics and Metrics

• Marketing Metrics
  • Key performance indicators (KPIs) in marketing
  • Return on investment (ROI) for marketing activities
• Customer Relationship Management (CRM)
  • Importance of CRM in retaining customers
  • CRM tools and techniques
• Marketing Automation
  • Using technology to streamline marketing processes
  • Tools for automated email marketing, customer segmentation, lead nurturing

11. Ethical and Legal Aspects of Marketing

• Ethical Issues in Marketing
  • Ethical marketing practices and corporate social responsibility (CSR)
  • Consumer rights and protection
• Legal Aspects of Marketing
  • Advertising laws, competition laws, product liability, intellectual property rights

12. Marketing Strategy and Planning

• Strategic Marketing Planning
  • Marketing audit and SWOT analysis
  • Setting marketing objectives and goals
  • Developing marketing strategies and tactics
• Implementation and Control
  • Marketing plan execution
  • Monitoring performance and making adjustments
  • Marketing budget and resource allocation